Test, measure, and improve after launch

1. What to test before you publish a landing page, offer, or tool

A quick pre-launch check that catches the most common — and most expensive — mistakes.

2. How to run a simple user test before you build too much

You don't need ten users and a research plan. Here's the fastest way to get a real reaction.

3. How to track where people drop off inside your interactive tool

The moment someone quits your tool is the most valuable data point you have. Here's how to catch it.